Serial Entrepreneur · Gift & Lifestyle Tristan Roquette
Majority owner. Operator. Siem Reap, Cambodia
On the work

I find brands with a distribution gap
and close it.
The numbers say
whether it worked.

Twenty years in gift and lifestyle.

Majority owner across several active brands. Two distribution companies built and sold. Early commercial work on Ankorstore before it reached a $2B valuation at Series C.

I work behind the brand, not in front of it. The spreadsheet is the scoreboard.

Based in Siem Reap, Cambodia.

20+Years in gift & lifestyle
100sDistributor relationships
70K+Historical customer list
50+Brands and founders worked with
Portfolio 6 companies
N°01
Piecework Puzzles
Puzzle brand with a strong design identity. Licensed collaborations with goop, New York Magazine, and Crate & Barrel. Revenue has doubled year on year since acquisition.
Majority Owner · Active
pieceworkpuzzles.com ↗
N°02
Areaware
Brooklyn design objects brand, founded in 2000. Acquired in 2024. Two decades of designer relationships and specialty retail distribution globally. Full relaunch underway.
Majority Owner · Active
areaware.com ↗
N°03
Intiion
Panama-based BPO running wholesale operations for gift and lifestyle brands. Store detection, Faire management, B2B outreach, and admin ops. Same time zone as the US East Coast. A fraction of the cost of a US hire.
Majority Owner · Active
intiion.com ↗
N°04
TWENTY3 Intelligence
A wholesale intelligence system for gift and lifestyle brands. Every store in your market scored across six dimensions: fit, price band, channel, category, buyer behavior, shelf adjacency. The right SKU and the right outreach angle for each one. Gets sharper with every outcome logged.
N°05
Blank Story
Paintable sculptural objects produced by local artisans in Siem Reap. Rooted in Khmer craft traditions. Positioned between the souvenir market and independent design retail.
Founder
Launching Late 2026
N°06
Peaceful Chaos
Physical retail space in Siem Reap. Serves as a testing ground for new product from the portfolio and a sourcing channel for local craft worth taking to international wholesale.
Founder
Launching Late 2026
Selected Work
· Ankorstore Commercial strategy, international expansion
Series C · ~$2B valuation
· Egosolus 50+ brands · founders & CEOs
Candlehand · Rivsalt · Vinoos
Rewined · and others
· The IT Agency US gift & lifestyle distribution · Sold
· Gift IT Agency EU & US sales agency · Sold
Get in touch

At a trade show somewhere in the world, at the office in Siem Reap, or right here.